Welcome to ICYMI: Where Comfort Meets Style
Founded in 2023 by Sharifa Nichols, whose goal is to redefine the fashion landscape by combining comfort, quality, and self-expression. She believes that fashion should be a form of empowerment, not constraint. That's why she creates versatile, high-quality pieces that effortlessly transition from day to night, while keeping comfort and style at the forefront.
About the Creator
As a native New Yorker, Sharifa, grew up surrounded by the city's vibrant fashion scene. The streets of NYC were my runway, and I developed a keen sense of style and trend awareness from a young age. However, after relocating to California, I noticed a distinct shift towards more relaxed, functional clothing. While comfort and practicality are essential, I couldn't help but feel that style had taken a backseat.
Determined to bridge the gap between fashion, comfort, and functionality, I set out to create a solution for busy women like myself. Frustrated with the limited options available, I decided to take matters into my own hands. My mission was to design a collection that would eliminate the stress of deciding what to wear, while keeping fashion, comfort, and versatility at its core.
My vision is to provide interchangeable, timeless pieces that transcend trends. I believe that fashion should be effortless, not fleeting. My collection is designed to be comfortable, allowing you to move freely and confidently. Most importantly, its transitional, catering to the busy lives we lead, where time is of the essence.
By creating a wardrobe that seamlessly adapts to your lifestyle, I aim to empower women to take control of their personal style, without sacrificing comfort or practicality. Join me on this journey, and discover a new way to approach fashion – one that combines style, substance, and simplicity.
Why the name ICYMI?
ICYMI stands for a simple yet powerful truth: I See Myself. It's a declaration of self-love and acceptance, rejecting the fashion industry's narrow definition of beauty. ICYMI is more than a brand – it's a movement. We're reclaiming the narrative of beauty, inclusivity, and worth. Our message is clear: I See Myself as beautiful, worthy, and present, just as I am. We invite you to join us in celebrating individuality and self-expression.
Our Philosophy
We stand for:
- Comfort without compromise: We design clothing that feels as good as it looks, because we believe that fashion shouldn't sacrifice comfort.
- Self-expression: Fashion is a form of self-expression, and we're here to help you discover your unique style.
- Quality and sustainability: We're committed to using only the finest fabrics, produced locally in the United States, to reduce our carbon footprint and support fair labor practices.
- Inclusivity and body positivity: We celebrate all body types and believe that fashion should be accessible to everyone.
Our Promise
When you choose ICYMI, you're not just choosing fashion – you're choosing a brand that cares about the impact of its products. We promise to deliver:
- High-quality, comfortable clothing that makes you feel confident and beautiful
- Sustainable and ethical production practices that reduce our environmental footprint
- Inclusive and body-positive messaging that celebrates individuality and self-expression
Join the Movement
At ICYMI, we believe that fashion is not just about what you wear, but about how it makes you feel. Join us on this journey of style and self-discovery, and experience the difference that quality fabrics, ethical production, and a commitment to inclusivity can make.
~Feel Good, Look Stunning! - Sharifa