meet sharifa

Founder of ICYMI

From NYC streets to California ease - one women's mission to redefine athleisure

The Moment Everything Changed

As a native New Yorker, I grew up surrounded by the city's vibrant fashion scene. Style wasn't optional—it was part of the culture. But after relocating to California, I noticed something: women were choosing between looking good and feeling good.


The athleisure market was full of workout clothes that looked like workout clothes, or "elevated" pieces that weren't actually comfortable. I found myself asking: Why can't we have both?


More importantly, why was I still packing three outfits for a day that required one?

The Birth of ICYMI

I started sketching. What if one set could work for morning Pilates, afternoon meetings, and evening drinks? What if comfort didn't mean compromising on style?


ICYMI was born from a simple belief: busy women deserve clothing that works as hard as they do—from studio to sunset, without the outfit changes.

Every piece is designed with intention:
- Premium performance fabrics that feel luxurious, not synthetic
- Cuts that flatter in motion and at rest
- Versatility that simplifies your wardrobe and your mornings
- Quality that lasts beyond the season

What We Stand For

Comfort without compromise

Every fabric is chose to feel as good as it looks - soft, breathable and made to move with you.

Self-expression

We design with intention so you can style each piece your way - layered, mixed, redifined.

Inclusivity & Body Positivity

Our fits are made for real women, not fit models. We celebrate every curve and shape.

Made in USA

Each garment is ethically crafted in Los Angeles with premium fabrics and attention to detail - supporting local makers and minimizing waste.

Quality & Conscious Design

We use limited production runs and headstock materials whenever possible to reduce overproduction and environmental impact.

Comfort without compromise

Every fabric is chose to feel as good as it looks - soft, breathable and made to move with you.

Self-expression

We design with intention so you can style each piece your way - layered, mixed, redifined.

Inclusivity & Body Positivity

Our fits are made for real women, not fit models. We celebrate every curve and shape.

Made in USA

Each garment is ethically crafted in Los Angeles with premium fabrics and attention to detail - supporting local makers and minimizing waste.

Quality & Conscious Design

We use limited production runs and headstock materials whenever possible to reduce overproduction and environmental impact.

For the Woman Who Does It All

ICYMI is for you—the woman who refuses to compromise.

You hit a 7 AM barre class, transition to back-to-back Zooms, grab lunch with a friend, and somehow make it to evening drinks. And you're doing it all without going home to change, because who has time for that?

Your life doesn't pause for outfit changes. Your wardrobe shouldn't require them either.

This is athleisure that actually works. This is fashion that fits your life, not the other way around. This is the confidence that comes from knowing you look good, feel good, and you're ready for whatever the day brings.

This is ICYMI.

Join the movement

ICYMI isn't just a brand—it's a community of women who've discovered that comfort and style aren't mutually exclusive.

We're rewriting the rules of what athleisure can be. We're proving that you don't need a massive wardrobe to have endless style. And we're building a space where busy, dynamic women can feel seen, supported, and celebrated.

Ready to simplify your wardrobe and elevate your everyday?

Explore Collection